Long Live Branding

All you hear about these days is that branding is dead.

Branding is a waste of advertising dollars.

Branding is bad for business.

Branding is so 1994.

 

If you doubt that’s the general consensus, just Google “Branding Is Dead” and feast your eyes on the 4,690,000 instant results that particular search generates.

 

Well, we’re here to tell you that contrary to what the search engines may tell you, branding is not dead. In fact, the exact opposite is true. Branding is not only alive and well, it’s enjoying somewhat of a resurgence.

 

Irrelevant branding?

Irresponsible branding?

Unaccountable branding?

Branding for “branding’s sake”?

 

Oh yeah, they’re dead and gone. To which we say, good riddance (don’t let the hype hit you on the way out).

 

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